TTK Games
Motion
With a combination watch mechanism and gun chamber as the visual centrepiece, the brand identity speaks to the game’s focus on motion and mechanics, while harking to the studio’s name: Time to Kill.
Intent
Once the brand was established, we designed and developed the website, developing animations on a layout aimed at being, like the brand, both bold and precise.
We hit the mark by building a brand framework that is consistent both visually and verbally, while ensuring it offered something new in an established genre.
A series of branding workshops enabled 1minus1 to tightly define the brand and its core values; we helped turn ideas into ideals, and imagination into impact.
The bold but sophisticated logo - depicting a combination of watch and the chamber of a gun, depicts TTK up as a brand that is creative, confident and focused. This sentiment carries through to the rest of their identity.
As a new studio, TTK was looking to build from the ground up, creating interest in potential players of its titles, as well as new recruits to their studio. The brand we created was as strong as their collective vision - different, elegant and sophisticated.
The professional approach, creative process, and deep integration into our team meant that we worked as one force. We have received lots of recognition, and are forever grateful.
