Hell Let Loose Marketing
Reload
Our strategy was designed to reinvigorate lapsed players and promote the franchise to a new audience of shooter fans. 1minus1 implemented a series of highly successful paid ads and sales promotions, keeping the pace for the entire project lifecycle.
Unify
1minus1 supported both game titles in parallel, with bespoke strategies for each. The aim was to both increase sales of Hell Let Loose, and generate wishlist acquisitions for Hell Let Loose: Vietnam.
Monitor
We monitored daily, optimised weekly, and reported monthly to make sure we stayed on strategy, never taking our eye off the budget or the target.
The campaign boosted players up the ranks, from awareness to interest to conversion, resulting in both greater wishlist acquisition and sales.
Each game had its own objective: increasing revenue for Hell Let Loose, and wishlist sign-ups for Vietnam. Splitting the campaign into phases, and sales into beats, we worked in tandem with Team17 and their scheduling.
We hit all our targets with a six month campaign that delivered sustained results for both titles.
The successful marketing blueprint for Hell Let Loose fully supported their short-term goal of boosting sales, while helping build significant interest in the franchise long term. Our focus was consistency, and we achieved that; maintaining momentum beyond our six month partnership.
The team delivered exceptional work across the board. Marketing efforts drove substantial revenue uplift and helped us hit a record sales target, while also supporting rapid wishlist growth for Hell Let Loose: Vietnam.
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