Hell Let Loose Marketing
Reload
Like any good strategy, ours was multifaceted; built to reinvigorate lapsed players and promote the franchise to a new audience of shooter fans. 1minus1 implemented highly successful paid ads and sales promotions, keeping the pace for the entire project lifecycle.
Unify
We supported both titles in parallel, with bespoke strategies for each. The aim was to both increase sales of Hell Let Loose, and generate wishlist acquisitions for Hell Let Loose: Vietnam.
Monitor
We monitored daily, optimised weekly, and reported monthly to make sure we stayed on strategy, never taking our eye off the budget or the target.
The campaign boosted players up the ranks, from awareness to interest to conversion, resulting in both greater wishlist acquisition and sales.
Each game had its own objective: increasing revenue for Hell Let Loose, and wishlist sign-ups for Vietnam. Splitting the campaign into phases, and sales into beats, we worked in tandem with Team17 and their scheduling.
We hit our target with a 6-month campaign that delivered sustained results for both titles.
We built a successful blueprint for Hell Let Loose, supporting their short-term goal of boosting sales, while sustaining interest in the franchise long term. Our focus was consistency, and that is what we achieved, maintaining momentum beyond our 6-month partnership.
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