Temtem: Swarm
Crema needed a campaign activation for its new game Temtem: Swarm. Our challenge was to generate excitement around the game’s upcoming release and into the Early Access period.
Plan
We developed an extensive marketing plan that promoted the early access launch, remaining consistent across channels, focusing on audience engagement across multiple beats with large numbers of influencers.
Stream
1minus1 worked with over 150 gaming content creators to create a steady stream of content around the game on key platforms such as Twitch and YouTube, creating huge amounts of coverage throughout the activation.
Paid
We developed targeted, fully-optimised ads across all key platforms to ensure that Temtem: Swarm hit the minds of existing and potential TemTem fans. This worked brilliantly, helping turn browsers into wishlisters, and wishlisters into early access purchasers.
We created a bespoke, detailed strategy and plan for the Early Access launch, aiming squarely for authentic engagement. The kind that would make Temtem: Swarm discoverable to those most likely to play it.
In keeping with the energy of the game, we succeeded in kicking off Temtem: Swarm’s release with a sense of momentum that allowed it to take flight alongside its competitors.
Temtem: Swarm featured in the top 5 most wishlisted games of its genre. With over 2,500 pieces of media coverage, it has exceeded 76,000 hours on Twitch, and 1 million views on YouTube.
Our marketing activation delivered more than just numbers; we delivered engagement - further solidified by a strong return on ad spend. 1minus1 brought recognition to the game, helping grow an organic community of players as an extension of a recognised game IP, with the aim that players would remain loyal to it when the dust eventually settled.
