Temtem: Swarm
Plan
We developed an extensive marketing plan that promoted the early access launch, remaining consistent across channels, and focusing on audience engagement across multiple beats with large numbers of influencers.
Stream
We worked with over 150 content creators to create a steady stream of content around the game on key platforms such as Twitch and YouTube, creating huge amounts of coverage throughout the activation.
Paid
We developed targeted, fully-optimised ads across all key platforms to ensure that Temtem: Swarm hit the minds of existing TemTem fans and potential future fans. We successfully helped turn browsers into wishlisters, and wishlisters into early access purchasers.
We created a bespoke, detailed strategy and plan for the Early Access launch, aiming squarely for authentic engagement. The kind that would make Temtem: Swarm discoverable to those most likely to play it.
In keeping with the energy of the game, we succeeded in kicking off Temtem: Swarm’s release with a sense of momentum that allowed it to take flight alongside its competitors.
Temtem: Swarm featured in the top 5 most wishlisted games of its genre. With over 2,500 pieces of media coverage, it has exceeded 76,000 hours on Twitch, and 1 million views on YouTube.
The numbers we delivered spoke to the breadth of engagement, and were further solidified by a strong return on ad spend. We brought recognition to the game, helping grow an organic community of players as an extension of a recognised IP, with the aim that players would remain loyal to it when the dust eventually settled.
