Lords of the Fallen 2
Vision
We created high-contrast visuals to showcase the brand’s gothic identity. The multi-layered pages act as an extension of the game brand, bringing players into the world from the moment they hit the site.
World
From lore expansion to feature reveals, the website can adapt to serve the franchise as it continues to grow, while keeping the visuals of the world at the forefront.
Player
The website was designed to serve the game’s existing fans, and offer an exciting point of entry for new potential players of the games, and help generate wishlists.
The game’s strong aesthetic served as the starting point for a brand identity that is mysterious in tone yet clear in its intention.
Our approach was two-pronged: honour aesthetic details and the game's core principles. We expanded the colour palette, typography, and iconography, drawing on both the existing and upcoming games' styles to unify the franchise. Maintaining the creative team’s vision, we respected the game’s narrative depth and the community’s investment in it.
We collaborated closely with CI Games and Hexworks to fuse the game’s past and present to pave the way for its exciting future.
The website’s authentic portrayal of the franchise serves as a compass point for players, leading them from the familiar home of the original game towards the expansive sequel, with a multitude of stops along the way.
