Lords of the Fallen 2
Vision
We used high-contrast visuals to showcase the brand’s gothic identity. The design and build are intended to feel like an extension of the game's brand, bringing players into the world from the moment they hit the site.
World
From lore expansion to feature reveals, the website is designed and built to adapt to the franchise's needs as it continues to grow, while keeping the visuals of the world at the forefront.
Player
The website was designed for both Lords of the Fallen's existing fans, and to offer an exciting point of entry for new potential players of the games. This was always focused on helping generate wishlists and sales.
The game’s incredible aesthetic worked as aa great starting point. It's dark and compelling, and we reflected this through our work.
Our approach was two-pronged: honour aesthetic details and the game's core principles. We expanded the colour palette, typography, and iconography, drawing on both the existing and upcoming games' styles to unify the franchise. Maintaining the creative team’s vision, we respected the game’s narrative depth and the community’s investment in it.
We collaborated closely with CI Games to weave the franchise's past and present together - paving the way for its exciting future.
The website’s authentic portrayal of the franchise serves as a compass point for players, leading them from the familiar home of the original game towards the expansive sequel.
