Dispatch
AdHoc Studio was looking for a visual identity for their superhero workplace game. Our challenge was to capture the game’s humorous tone while reflecting the distinct edge this incredibly creative studio brings to the table.
Heroes
Not all heroes wear capes (but these ones do). AdHoc has expertly pulled together two beloved and disparate genres - quirky workplace comedies and superheroes - to conceptualise a game that is visually iconic, maverick, and entirely distinct.
Iconic
We crafted a visual identity that can confidently span platforms and contexts - from video games, to TV and film, and beyond.
Playful
Dispatch is humorous, and we reflected that in the logo, which uses a hanging cape to pay homage to the misfit heroes in the game.
We collaborated closely with AdHoc to pair brand concepts with the game's themes and broader identity. Dispatch is full of personality - we created a brand solution to match.
Our process began with exploration, allowing for an element of free-thinking that reflected AdHoc’s approach to their game. We played with typography, icons, and colour palettes to create a design intended to epitomise the hero next door. Treading the line somewhere between whimsy and cool, we believe we created a that is memorable, and we hope will become iconic.
The brand debuted within the Dispatch's reveal trailer at The Game Awards. It was a hit with players and press, and the brand and logo are now heavily featured in the game itself.
The result of our branding work on the game is a visual identity that will feature heavily in Dispatch on its superhero journey as the IP grows. We are proud to say that 1minus1 went on to win Best Identity for Dispatch at the Global Entertainment Awards!
1minus1 did a really great job ... we were able to use it in concept art, we were able to use it on letterhead or anything we needed as the game continues to have success ... hopefully this logo becomes iconic in the game world.
