Dispatch
Heroes
Not all heroes wear capes (but these ones do). AdHoc has expertly pulled together two beloved and disparate genres - quirky workplace comedies and superheroes - to conceptualise a game that is visually iconic, maverick, and entirely distinct.
Iconic
We crafted a visual identity that can confidently span platforms and contexts - from video games, to TV and film, and beyond.
Playful
Dispatch is humorous, and we reflected that in the logo, which uses a hanging cape to pay homage to the misfit heroes in the game.
We collaborated closely with AdHoc Studio to make sure our concepts paired with the game's themes and broader identity. Dispatch is rich, multifaceted, and oozing with personality - we created a brand solution to match.
Our process began with exploration, allowing for an element of free-thinking that reflected AdHoc’s approach to their game. We played with typography, icons, and colour palettes to create a design that was intended to epitomise the hero next door. Treading the line between whimsy and cool, the logo is both memorable and multi-platform.
The Dispatch logo debuted alongside the game's reveal trailer at The Game Awards. The game was a hit with players and press, and the brand and logo are heavily featured in the game itself.
The result is a consistent visual identity that will follow Dispatch on its superhero journey as the IP grows. We are proud to say that 1minus1 went on to win Best Identity for Dispatch at the Global Entertainment Awards.
1minus1 did a really great job ... [as the] game continues to have success, we are hoping this logo becomes iconic in the game world.
