Forza
Turn 10 Studios and Playground Games were looking for a way to celebrate the Forza franchise by creating a combined hub for Motorsport and Horizon. Our challenge was to design and engineer a website that served multiple audiences. It needed to push technical ideas, but remain highly accessible.
Tech
Behind the scenes, we ensured the entire team has the ability to manage the content with ease, working with a CMS that supports different permission levels for an added sense of control.
Robust
We created a visitor experience that integrates live game data including player stats and leaderboards, as well as a community forum and support. A 3D model of the Turn 10 studio appeals to gamers and potential recruits alike.
Access
While technically there is a lot going on, with plenty of content and multiple integrated systems, accessibility had to be a key objective. The site meets strict accessibility standards, ensuring that the franchise is welcome to all.
The website reflects the impressive calibre of Forza’s graphics and gameplay. The design includes cinematic imagery, engaging video, and fun user interactions, while remaining simple and accessible.
The Forza website was created to appeal to a wide range of audiences, including the Forza community, offering support and key information. Its objective is to focus on accessible tech while delivering real value beyond simply attracting players.
We had to deliver a one-stop hub for everything Forza, showing off the franchise’s scale, gameplay, history and its ongoing status in the games industry.
Through a decade-long partnership with Turn 10 and Playground Games, the Forza website presents the franchise as one that continues to finish in first place. The community and integrations with player data pave the way for what a successful community hub can be - dynamic and, above all, fun.
A tremendous expression of gratitude to the entire team … your dedication and collaboration have been invaluable.
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