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Bulkhead

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After their rebrand, Bulkhead wanted a website that reflected their new identity and streamlined recruitment ahead of the growth from their upcoming release, Wardogs.

Key Points

New Brand, New Website

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We designed a bold website that brings Bulkhead’s brand to life. The new website created a consistent digital identity for the studio giving its brand and games a distinctive place to grow.

Key POints

Attract Talent

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We integrated Teamtailor into Bulkhead’s careers page making the application experience straightforward. Team photography is the central focus of the page giving potential hires better insight into the culture at Bulkhead.

Key POints

Built to Move

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Fluidity and motion are central to how Bulkhead approaches game development, so the website needed to feel just as responsive. With interactive web design and bespoke animations, we created a smooth digital experience that reflects the studio’s approach to creating immersive first-person shooters.

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Our Approach

Bulkhead had a bold rebrand so our aim was to bring it to life online with a website that felt like a natural extension of their new identity. Also, the addition of a recruitment hub to support potential hires from their fast-growing community.

We explored how the brand could work across a digital experience, from the overall layout and visual style to the smaller details of how people interact with the site. Motion and interaction became an imperative part of the final build creating a website that felt layered, cohesive and interactive.

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Objectives

Bulkhead wanted a website that felt consistent with its new in-house rebrand, strengthened brand awareness and reflected the studio’s identity.

With the launch of Wardogs fast approaching, Bulkhead also needed a site to support recruitment as their team continued to grow which meant showcasing employee benefits and culture at Bulkhead and integrating Teamtailor to make applying for jobs seamless.

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Impact

Working closely with Bulkhead’s internal designers, we developed a deep understanding of their brand to deliver a website that reflects the quality of their games, mirroring their refreshed identity and a dedicated hub for recruitment.

Their website now features a fully integrated Applicant Tracking System to attract and recruit future hires for their growing studio with a bespoke digital home that reflects their brand identity at a glance.

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