Adhoc Studio
After the award-winning success of 1minus1's work on the Dispatch identity, we were asked back to evolve AdHoc Studio's own brand, build its website and integrate a headless Shopify merch store.
A Branded Storefront
Dispatch has a huge fanbase, and fans want merch. We built a headless Shopify store that sits inside the AdHoc site and looks fully bespoke. Unless you knew, you'd never guess it runs on Shopify.
An evolution
dHoc already had a solid brand. We modernised it to match the quality of Dispatch, refreshing the logo, introducing a colour palette, and defining motion and tone of voice, all captured in a new brand book.
Movement & character
The site is built to move. Multiple layers of video add depth across the site, every character gets their own entrance, and there are small, playful touches waiting for anyone who explores.
AdHoc's work on Dispatch sets a high bar. The studio's own brand and website needed to clear it, and give a fast-growing audience somewhere worth visiting and a store worth buying from.
We started with the brand, taking the strengths of the existing identity and pushing them forward so the studio and its game feel part of the same family. That system then shaped the website, built on Nuxt and Strapi, with a headless Shopify store built into it so fans can move from story to merch without feeling they've left AdHoc.
AdHoc came to us with three goals. First, modernise a good existing brand and bring it up to the standard of the Dispatch identity we'd already created for them.
Second, replace a simple website with one that matches the quality of the studio's work.
Third, give Dispatch's huge audience a proper merch store, replacing an early Shopify build with something far more polished. Everything had to be live in time for Gamescom.
The new site and store went live in time for Gamescom, giving Dispatch's five million-plus players a proper home for the studio behind the game, and somewhere to buy official merch.
With three BAFTAs already on the shelf for Dispatch as well as the award-winning Dispatch brand itself, AdHoc now has its own brand, site and store that match the standard of its work, and are built to grow with whatever the studio makes next.
Next Project
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