Invoke Studios, the Montreal-based Wizards of the Coast owned studio, was looking for a talented team that could bring their exciting new studio to life, both figuratively and literally, in their new base in Montreal. It was down to 1minus1 to collaborate with the Invoke team and bring the new brand to life!

Invoke chose 1minus1 because of the diversity of the designs that we create, and our specialism in gaming. They feel they have a special culture; one that will lead to incredible games within one of the most well-known game IP's in the world – and they wanted a team that could reflect that through its work.

Our solution turned Invoke into a wealth of animations, transitions and fun opportunities to get the brand out – helping to expand on the visual narrative we helped create. With Montreal being a popular base for games studios, the mission was very much ‘How do we make the site as exciting as possible for potential and existing team members and convince them we are the studio for them?