Ballistic Moon, an Indie Games Studio working on some exciting new projects (yet to be revealed!) came to us to create a brand and website that illustrated the studio's skills and experience, and in particular their creativity. This project required brand development, illustration, video, sound effects (all user-triggered and contextual) and, of course, lots of animation.

Ballistic Moon chose 1minus1 because they wanted something different- something that enabled the Studio to highlight the kind of work they can do, without saying what they were actually working on. They needed a story.

Our solution used animation, illustration brand, sound, video, and messaging. We used a mix of 3D work, hand-drawn illustration, composition with montage, existing stock imagery and filtering. Core to the work was the writing of narrative that focused on the love of video games.