User experience design is deeply ingrained in 1minus1’s DNA. Starting with our Founder’s background in User Experience, and running right throughout our team, this is something we hugely passionate about. It’s also something that we have created great results in, delivering projects from single person startups to some of the biggest companies in the world.
We’ve created UX design for SaaS products, for social sites, for mobile applications, enterprise systems and much more. We understand how to help clients bootstrap startup projects whilst making sure that design is factored in and we know how to create UX kits that scale and enable your development team to thrive and make sure the product is scalable visually.
Taking care to ensure your website, web application or software product is optimised for usability does not mean that you cannot be innovative in your web design or web development. There are however, a number of key factors to consider when focusing on usability in design. Addressing these issues is absolutely vital to ensuring your end-product performs:
- Does our design truly address the needs of its users, or does it just reflect what you want to show them?
- Is the design helping our company generate revenue, and is it envisaged it will scale in future and help save money?
- Does the end-product have the right balance between content, technical requirements and user experience design?
- Is it making best use of web technologies? Do they help or hinder users?
Our approach to User Experience and usability is to cater for all the above points, but also to ensure that the work we create is innovative, dynamic and interesting. After all, there are new technologies that – used in the correct way – can make sites more usable, but also enhance their dynamics and make websites interesting and stand out from the crowd. In our view, the key factor that overrides everything is balance. If you get the balance right then you really have the potential to increase your revenue and get a step ahead of competitors.
1minus1 works with clients in Surrey, Hampshire and London as well as clients throughout the UK. Whether you are from a company large or small, established or start-up, we would love to talk to you about your project.