Carlin Motorsports

A dynamic, highly interactive website for the renowned racing team

Carlin Motorsports is one of the most successful single-seater motorsport teams outside of F1. The company has a history of producing future F1 drivers and a reputation for winning both races and championships.

Their team has included brilliant, world-class racers such as Daniel Ricciardo, Sebastian Vettel, Robert Kubica, Nico Rosberg and Kevin Magnussen. In other words, Carlin is a series, quality team, with a series, recognised pedigree, and they needed a web team that could bring that out in their brand and website.

Carlin felt that 1minus1’s experience and award-winning design work showed that we were the company to get them there. Through a competitive pitch process, through our creative, our technical presentations, and finally based on our track-record, we convinced them that we were that team.

The resulting website was delivered using WordPress for content management and a bespoke theme. It was important that the Carlin team could upload imagery efficiently to create blog posts on the side of the race track and so image compression while maintaining high quality was extremely important. The Carlin teams previous experience of content management prevented this kind of update and so 1minus1 worked closely with them to deliver and test a solution which allowed the real time updates efficiently.

The website delivered far exceeded the client’s expectations from both a design and build perspective and the website continues to be a cut above the competition.